Category: Preview

April 3, 2024

Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
April 1, 2024

‘It’s just going to be a competition of attention’: Why performance marketers are shifting their prioritizes to build the brand
March 28, 2024

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
March 28, 2024

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
March 22, 2024

Best Western overhauls its data ahead of a cookie-less future
March 21, 2024

Why Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon Ads fold
March 19, 2024

Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation
March 5, 2024

Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge
March 4, 2024

‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers
February 28, 2024

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend
February 27, 2024

As CMA’s Privacy Sandbox Probe gathers momentum, here’s what marketers must know
February 23, 2024

Inside Red Robin’s comeback plan amid a cookie-less future
February 20, 2024

Amazon wants a bigger slice of the DSP ad tech market
February 20, 2024

Amazon wants a bigger slice of the DSP ad tech market
February 15, 2024

Marketers are starting to test alternatives to third-party cookies amid Google’s changes
February 12, 2024

Google’s wrangling of third-party cookies is getting lost in transition
February 6, 2024

‘Left high and dry’: Confessions of a laid-off gaming industry worker
February 2, 2024

‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API
February 2, 2024

‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API
February 1, 2024

Why in-game advertising companies see potential benefits in the death of the third-party cookie