Category: Preview

May 22, 2024

Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies
May 21, 2024

Making sense of the allegations and defenses in the Colossus ad tech controversy
May 20, 2024

It’s becoming impossible for game publishers to avoid the question of advertising inside premium titles
May 16, 2024

How the NBA’s broadcast rights tussle could affect advertisers
May 15, 2024

X boasts 8 billion daily video views as it pushes to become video-first
May 14, 2024

Marketers focus on competitive analysis to grow their influencer marketing strategies
May 13, 2024

Why gaming and esports talent management is still growing up in 2024
May 9, 2024

Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play
May 2, 2024

In the marketing world, anime is following in the footsteps of gaming
May 1, 2024

PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
April 29, 2024

Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell
April 25, 2024

While Biden signs the TikTok bill, marketers still aren’t panicking
April 24, 2024

As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse
April 19, 2024

Why the New York Times is forging connections with gamers as it diversifies its audience
April 18, 2024

Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investment
April 17, 2024

Q1 ad rundown: there’s cautious optimism amid impending changes
April 16, 2024

Here’s how some esports orgs are positioning themselves to withstand esports winter
April 15, 2024

Ad industry prepares for ‘tipping point’ this year in sustainability
April 10, 2024

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
April 5, 2024

A closer look at what’s driving (and will continue to drive) M&A in ad tech in 2024