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May 2, 2024
In the marketing world, anime is following in the footsteps of gaming
May 1, 2024
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
April 29, 2024
Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell
April 25, 2024
While Biden signs the TikTok bill, marketers still aren’t panicking
April 24, 2024
As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse
April 19, 2024
Why the New York Times is forging connections with gamers as it diversifies its audience
April 18, 2024
Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investment
April 17, 2024
Q1 ad rundown: there’s cautious optimism amid impending changes
April 16, 2024
Here’s how some esports orgs are positioning themselves to withstand esports winter
April 15, 2024
Ad industry prepares for ‘tipping point’ this year in sustainability
April 10, 2024
Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
April 5, 2024
A closer look at what’s driving (and will continue to drive) M&A in ad tech in 2024
April 3, 2024
Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
April 1, 2024
‘It’s just going to be a competition of attention’: Why performance marketers are shifting their prioritizes to build the brand
March 28, 2024
Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
March 28, 2024
Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
March 22, 2024
Best Western overhauls its data ahead of a cookie-less future
March 21, 2024
Why Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon Ads fold
March 19, 2024
Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation
March 5, 2024
Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge
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