Category: Preview

July 4, 2024

How Aston Martin’s F1 team drives awareness for its carmaker parent brand
July 3, 2024

Agency group Common Interest is on an acquisition drive
July 2, 2024

How fast-food chain Carl’s Jr. is pushing CTV to become a performance channel
June 28, 2024

How Fortnite and Roblox are becoming marketing tools for the music industry
June 27, 2024

How programmatic is opening up the Olympics to advertisers
June 26, 2024

Don’t call them social media networking sites: Why these platforms are distancing themselves from the social media label
June 19, 2024

Why commerce media networks are making a bigger play at Cannes Lions 2024
June 18, 2024

LinkedIn eyes B2C marketers as it looks to increase ad dollars
June 12, 2024

Brita is working with the Lawn Tennis Association to remove single-use water bottles from tournaments
June 11, 2024

The IAB Tech Lab CEO on how ‘nothing will be the same’ in digital advertising
June 7, 2024

How publishers are tapping into ESL/FACEIT Group’s growing esports ecosystem
June 6, 2024

As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
June 5, 2024

Matalan’s AI search ads are performing better than ones written by humans
May 30, 2024

Marketers take drastic measures as ad tech snafus erupt
May 29, 2024

As X’s turbulence continues, can alternative social platforms catch marketers’ attention?
May 23, 2024

Snap eyes growth as TikTok faces uncertain future in the U.S.
May 22, 2024

Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies
May 21, 2024

Making sense of the allegations and defenses in the Colossus ad tech controversy
May 20, 2024

It’s becoming impossible for game publishers to avoid the question of advertising inside premium titles
May 16, 2024

How the NBA’s broadcast rights tussle could affect advertisers