Category: Preview

December 2, 2024

Buoyed by Roblox’s rise, agency holdcos express confidence in gaming for 2025
November 29, 2024

Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready
November 27, 2024

‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday
November 27, 2024

Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
November 21, 2024

Key takeaways from Digiday’s 2024 Gaming Advertising Forum
November 20, 2024

Bluesky uncovered: separating myth from reality in its post-election surge
November 15, 2024

WTF is ad tech curation?
November 6, 2024

Should marketers ask harder questions of their brand safety and ad verification partners?
November 4, 2024

Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes
November 1, 2024

Why political organizers are turning to Roblox to stir up more votes
October 28, 2024

TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound off
October 21, 2024

‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions
October 18, 2024

Airbnb doubles down on brand over performance for campaign to draw more hosts
October 16, 2024

As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy
October 15, 2024

As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
October 11, 2024

Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
October 10, 2024

Women’s soccer and publisher Footballco turn to creators to score with brands
October 8, 2024

Untangling TTD’s DDT (Dominance Distress Trauma)
October 7, 2024

How Kraft Heinz’s new CMO Todd Kaplan is defending creativity in the age of data
October 4, 2024

Unilever ‘triples’ its gaming investment: A Q&A with global head of sport and entertainment partnerships Willem Dinger