When the economy wobbles, most marketers ease off the gas. Amazon is telling them to floor it — on its ads, naturally.
It’s a predictable pitch from a media owner. But Amazon isn’t just any seller of ad space. It can draw a straight line from impression to impact — be it a sale or a sentiment shift. That’s compelling in any climate but especially when every marketing dollar has to prove its worth.
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The original post is at Marketing Archives – Digiday
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