Agency consolidation once again continues apace.
Omnicom’s Doremus+Co, a 121-year-old agency that specializes in business-to-business work, will merge with Merkley and Partners, another Omnicom-owned agency, as of Sept. 30, according to two sources who have been made aware of the change. The move is part of ongoing consolidation throughout agencies and holding companies as holding companies look for ways to drive efficiencies and boost revenue.
It’s unclear what the move will mean for the agencies’ clients or employees. While the Doremus’ brand and B2B capabilities will continue, the shop will now share resources including HR, accounting and creative, among others, with Merkley and Partners. Representatives for Merkley and Partners and Omnicom declined to comment. Representatives for Doremus+Co did not immediately respond to requests for comment.
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