Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach

Home > Marketing > Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach

In spite of recent layoffs, Netflix is going full steam ahead on its push into gaming.

As the streaming platform looks to adapt its homegrown intellectual properties into video games, all eyes are on next month’s “Squid Game” launch to prove that Netflix is up to the task.

The past few months have been a mixed bag for Netflix’s gaming department. In late July, the company appointed the veteran game developer Alain Tascan to lead its gaming push. Since then, Netflix’s gaming department has been marked by a layoff of roughly 35 employees, as well as the closure of one of Netflix’s in-house game studios internally known as Studio Blue.

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The original post is at Marketing Archives – Digiday

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