In today’s competitive gaming industry, all eyes are on the Esports World Cup.
The event, which kicks off next month in Riyadh, Saudi Arabia, promises to be the FIFA World Cup of gaming — an international tournament that is looking to bring new attention and engagement to the esports industry, both from fans and from the sponsors whose marketing dollars keep the industry afloat.
With an eye-popping $60 million-plus prize pool, the Esports World Cup has been met with both excitement and skepticism by longtime observers of the space. On one hand, it represents a potential lifeline for an industry that is still struggling to find its footing; on the other, the event has been targeted by accusations of “esportswashing,” or using esports fandom to distract gamers from Saudi Arabia’s human rights issues.
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The original post is at Marketing Archives – Digiday
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