It’s shaping up to be a banner year for the mobile esports industry, with an unprecedented amount of activity in the space in 2024. The secret to all this growth? A healthy amount of investment from Saudi Arabia.
Mobile esports activity has been picking up gradually since 2021, but 2024 could be one of the most lucrative years yet for the esports teams and players participating in popular mobile games such as “PUBG Mobile” and “Mobile Legends: Bang Bang” (MLBB).
Last month, for example, the Snapdragon Pro Series (SPS), a global mobile esports league, signed an official partnership with “MLBB” publisher Moonton Games to bring more regions and more prize money to the league. In January, Tencent announced that it would invest $15 million to make its mobile game “Honor of Kings” into an esport. And Riot Games is currently testing a mobile version of its popular first-person shooter game “Valorant” in China, with rumors of a full launch in 2024.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The original post is at Marketing Archives – Digiday
Leave a Reply