Media and advertising dealmaking shows progress, but full recovery is still out of reach

Home > Marketing > Media and advertising dealmaking shows progress, but full recovery is still out of reach

Dealmaking in media and advertising is still moving, but calling it a full-blown resurgence is like calling a warm-up jog a marathon.

A deal here, a deal there since the year’s start show promise, but this isn’t exactly a signal that the tide has turned. Even the recent uptick in term sheets over the past two months feels more like a teaser than a true comeback for mergers and acquisitions in the space.

And yes, there have been a few.

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The original post is at Marketing Archives – Digiday

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