Dealmaking in media and advertising is still moving, but calling it a full-blown resurgence is like calling a warm-up jog a marathon.
A deal here, a deal there since the year’s start show promise, but this isn’t exactly a signal that the tide has turned. Even the recent uptick in term sheets over the past two months feels more like a teaser than a true comeback for mergers and acquisitions in the space.
And yes, there have been a few.
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The original post is at Marketing Archives – Digiday
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