Category: Marketing

September 5, 2024

Social media platforms fuel AI ad rush with new creative tools
September 5, 2024

Employers that downsized office space say they now need to expand with hybrid work
September 4, 2024

99% of business leaders face product information challenges
September 4, 2024

How Ben & Jerry’s has found the balance between activism and advertising
September 4, 2024

Why Riot Games is leaning into DEI as other brands pull away
September 4, 2024

Why Riot Games is leaning into DEI as other brands pull away
September 3, 2024

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels
September 3, 2024

Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesively
September 3, 2024

Why Sam’s Club’s ad platform is banking on member data to attract advertisers
September 3, 2024

The cases for and against the CMO role
September 2, 2024

What do advertisers want from Tubi in the U.K.?
September 2, 2024

Digiday+ Research: Pinterest surpasses X when it comes to brands’ usage of UGC-focused social platforms
August 30, 2024

After keeping them at arm’s length, sports brands are opening the door to creators
August 30, 2024

Omnicom is consolidating B2B shop Doremus+Co with Merkley and Partners
August 29, 2024

How to optimise your marketing strategy with data-driven insights
August 29, 2024

Scaling creativity with AI: Building smarter content through data-driven insights
August 29, 2024

Car brands from BMW to Volkswagen lean into in-car gaming
August 29, 2024

‘Isn’t this more of a quid pro quo?’: Confessions of an agency CEO on kickbacks in retail media landscape
August 29, 2024

How creator-owned teams are shaking up the esports industry
August 28, 2024

Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say