Category: Marketing

January 31, 2025

Digiday+ Research: Half of marketers say ad spend will grow this year
January 30, 2025

Fragmentation comes to search advertising as marketers grapple with shifting search behavior
January 29, 2025

Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever
January 29, 2025

Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever
January 28, 2025

Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’
January 28, 2025

What happened to the post-cookie era, with IAB Tech Lab’s Anthony Katsur
January 28, 2025

Marketers are rewriting the brand safety playbook for content creators in 2025
January 27, 2025

Marketing in limbo: the long shadow of TikTok’s turbulence
January 27, 2025

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
January 24, 2025

Why the Sundance Film Festival is becoming more important for marketers
January 24, 2025

WTF are AI agents?
January 24, 2025

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers
January 23, 2025

The TikTok outage caused TikTok Shop sales to spike, not sink
January 23, 2025

Havas acquires sports marketing agency in first deal following stock exchange debut
January 22, 2025

As Trump returns to the White House, media buyers clamp down on brand safety
January 22, 2025

Retail chain WHSmith brings first airport ad network into the specialty retail media race
January 22, 2025

Amazon’s DSP ambition: Becoming the primary DSP for advertisers
January 21, 2025

Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
January 21, 2025

What marketers need to know about Zepeto, the Korean metaverse platform
January 20, 2025

AI Briefing: Copyright battles bring Meta and OpenAI datasets under the microscope