Category: Marketing

February 5, 2025

Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx
February 4, 2025

Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
February 4, 2025

Tariffs, inflation and the ad market’s race for flexibility
February 3, 2025

Paula Ximena Mejia, Wix Studio: 3 actionable strategies to free up marketing bottlenecks
February 3, 2025

Boycotts and backlash reveal complications in changing DEI landscape
February 3, 2025

The definitive guide to what’s in and out (so far) in Trump’s second presidential term
January 31, 2025

Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
January 31, 2025

Digiday+ Research: Half of marketers say ad spend will grow this year
January 30, 2025

Fragmentation comes to search advertising as marketers grapple with shifting search behavior
January 29, 2025

Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever
January 29, 2025

Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever
January 28, 2025

Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’
January 28, 2025

What happened to the post-cookie era, with IAB Tech Lab’s Anthony Katsur
January 28, 2025

Marketers are rewriting the brand safety playbook for content creators in 2025
January 27, 2025

Marketing in limbo: the long shadow of TikTok’s turbulence
January 27, 2025

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
January 24, 2025

WTF are AI agents?
January 24, 2025

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers
January 24, 2025

Why the Sundance Film Festival is becoming more important for marketers
January 23, 2025

The TikTok outage caused TikTok Shop sales to spike, not sink