Category: Marketing

September 13, 2024

Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
September 13, 2024

Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
September 13, 2024

Google debuts ‘confidential matching,’ a move to quell advertisers’ concerns around data leakage
September 13, 2024

With AI bias still a sticking point for clients, agencies mix human and technical fixes
September 13, 2024

Are moviegoers burning out on Hollywood’s gaming adaptations?
September 12, 2024

Coca-Cola commits to ‘critical’ open web advertising through curation
September 12, 2024

As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staff
September 12, 2024

Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination
September 11, 2024

‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system
September 11, 2024

Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused
September 11, 2024

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’
September 10, 2024

Here’s what marketers need to know about Roblox Developers Conference 2024
September 10, 2024

Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback
September 9, 2024

Why most — but not all — Esports World Cup stakeholders consider the event a success
September 9, 2024

WTF is the Justice Department’s ad tech antitrust case against Google?
September 9, 2024

Meet Judge Leonie M. Brinkema, who’s overseeing Google’s second antitrust case
September 6, 2024

The rundown: Why a landmark antitrust trial on Google’s ad tech business could reshape the industry
September 6, 2024

Why the US Open is building a tennis metaverse inside Roblox
September 6, 2024

Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing
September 5, 2024

Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers