Category: Marketing

September 23, 2024

Brands push for apolitical influencers to avoid ‘backlash’ as U.S. presidential election looms
September 23, 2024

‘From the boardroom to the breakroom’: The rise of fractional execs
September 23, 2024

Why StreamElements is launching a ‘side sponsorship’ tool to widen creators’ advertising options
September 20, 2024

Why Discord is making key hires to build out its advertising business
September 20, 2024

Why are sports organizations including the NFL and Ligue 1 investing in their own streaming services?
September 20, 2024

Why Twitch is launching its own Fortnite Creative experience, ‘The Glitch’
September 19, 2024

‘There’s a point of diminishing returns’: Why retail media’s reckoning is said to be on the horizon
September 18, 2024

X is on the hunt for more ad dollars at its latest client council meeting
September 18, 2024

Why one of the largest Web3 game publishers sees in-game advertising as a path forward
September 18, 2024

Broadcasters and advertisers expected a lot from the Olympics — was it worth it?
September 18, 2024

Buyers hope a proposed tariff on Chinese goods will disrupt the Temu and Shein ad blitz and lower Meta CPMs
September 17, 2024

Marketing Briefing: Why nostalgia marketing can be a crutch
September 17, 2024

X claims to advertisers that it has a reach of 570 million monthly active users
September 17, 2024

What Nerd Street’s ‘re-seed’ funding round says about the future of esports
September 16, 2024

Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers
September 16, 2024

As Google’s antitrust trial intensifies, the ad industry speculates the consequences of a potential breakup
September 13, 2024

How Reckitt’s Durex brand achieved a $500,000 sales uplift
September 13, 2024

Finding success in the new programmatic era
September 13, 2024

With AI bias still a sticking point for clients, agencies mix human and technical fixes
September 13, 2024

Are moviegoers burning out on Hollywood’s gaming adaptations?