Category: Marketing

April 15, 2025

The real AI challenge for WPP isn’t scale, it’s control
April 15, 2025

Marketing Briefing: ‘Expecting chaos’: With tariff uncertainty a new constant, marketers use Covid replanning muscle
April 14, 2025

How Google is using the cloud to pitch creative AI tools
April 14, 2025

How retail media’s identity crisis is fueling a talent crunch
April 11, 2025

Retail media was built for growth. Now, it’s being rebuilt for risk
April 11, 2025

Why price cuts and agency pressure haven’t changed calculus for brands on X
April 11, 2025

Why price cuts and agency pressure haven’t changed calculus for brands on X
April 11, 2025

The cost of tariffs visualized: What 5 charts say about the future of ad spend
April 11, 2025

Confessions of a senior creative on why advertising can’t let originality die
April 10, 2025

BeReal launches its ad business in the U.S. just as others pull back
April 9, 2025

IPG’s latest appointment confirms AI chiefs are the latest holdco must-have
April 9, 2025

Mythbuster: Top 10 platform creator fund fallacies debunked
April 9, 2025

Ad execs are now working as Trump tariff policy translators for advertisers
April 8, 2025

Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in
April 8, 2025

Maybe this time, they’ll get lucky: Why marketers believe in mascots again
April 7, 2025

‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy
April 7, 2025

How Substack is redefining trust and safety by creating a new division of ‘standards’
April 4, 2025

After the €150 million fine, Apple’s ATT faces its hardest questions yet
April 3, 2025

‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
April 3, 2025

The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement