Category: Marketing

February 17, 2025

WTF is open-source marketing mix modeling?
February 17, 2025

WTF is open-source marketing mix modeling?
February 14, 2025

Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels
February 14, 2025

Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars
February 13, 2025

Hellmann’s post-Super Bowl playbook now includes shoppable CTV ads
February 12, 2025

Inside Doritos’ ‘creator-led’ marketing strategy
February 12, 2025

Snap sees growth opportunity in SMBs
February 11, 2025

If Google’s cookie phase-out ever comes, here’s what a cookie-less future looks like for Mars’ chief brand officer Rankin Carroll
February 11, 2025

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
February 11, 2025

The rundown: How Trump’s tariffs could put marketers in a recession frame of mind
February 11, 2025

Programmatic snafu speak, translated: a guide to the usual excuses
February 10, 2025

Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback
February 7, 2025

Here are the cases for and against an $8 million Super Bowl ad
February 7, 2025

Snap pursues SMBs with its latest AI-powered tool
February 7, 2025

IPG CEO caught Omnicom CEO ‘with his trousers down’: S4 Capital’s Martin Sorrell casts further doubt on IPG’s $13B price tag
February 6, 2025

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
February 6, 2025

Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong
February 6, 2025

With TikTok in limbo, YouTube Shorts cashes in
February 5, 2025

Social media fragmentation exposes cracks forming in Super Bowl second screen plans
February 5, 2025

Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises