Category: Marketing

October 4, 2024

Unilever ‘triples’ its gaming investment: A Q&A with global head of sport and entertainment partnerships Willem Dinger
October 4, 2024

Advertising Week Briefing: The definitive Digiday guide to what’s in and out at Advertising Week 2024
October 3, 2024

How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign
October 3, 2024

Why Nike’s CFO says ‘it’s incredibly important for Nike to win with runners’ to right the brand’s ship
October 3, 2024

With 19 million viewers in its ad tier, Amazon makes a case for Prime Video’s ad business in the U.K.
October 2, 2024

Roblox is starting to take programmatic advertising more seriously
October 1, 2024

TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
October 1, 2024

Marketing Briefing: Inside the anatomy of a successful brand comeback
September 30, 2024

Why U.S. sports teams like the Chicago Bulls are betting on international audiences for growth
September 30, 2024

The rise, stall and fall of Oracle’s advertising business
September 27, 2024

As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity
September 26, 2024

Fintech face off: PayPal, Klarna and Chime tap A-list celebs to win over shoppers and boost brand buzz
September 26, 2024

Digital veteran Amir Malik is poised to join advisory firm Alvarez & Marshall from Accenture Song
September 26, 2024

The Rundown: How esports is capitalizing on its World-Cup-fueled summer heading into 2025
September 25, 2024

X brings back its transparency report for the first time since 2021
September 25, 2024

How esports team Sentinels plans to become profitable in 2025: A Q&A with CEO Rob Moore
September 24, 2024

TikTok looks to turn search queries into ad dollars with keyword targeting tool
September 24, 2024

From scratch to slam dunk: New York Liberty’s Shana Stephenson on building basketball team’s brand and keeping fans in the game
September 24, 2024

Legal battle aside, here’s all you need to know about TikTok right now
September 24, 2024

Marketing Briefing: Why fractional CMOs are being tapped for ‘impartial’ evaluations of marketing orgs, agencies