Category: Marketing

February 26, 2024

Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI
February 23, 2024

Inside Red Robin’s comeback plan amid a cookie-less future
February 23, 2024

Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme
February 22, 2024

With ‘Charlie,’ Pfizer is building a new generative AI platform for pharma marketing
February 22, 2024

Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?
February 22, 2024

What Walmart’s Vizio acquisition could mean for retail media — and the ripple effects that may hit industry data
February 21, 2024

Why — and how — ESL/FACEIT Group is spinning up its own esports streaming platform
February 21, 2024

Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences
February 20, 2024

Amazon wants a bigger slice of the DSP ad tech market
February 20, 2024

Amazon wants a bigger slice of the DSP ad tech market
February 20, 2024

Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
February 16, 2024

The Rundown: Why Xbox easing up on console exclusivity could lead rivals to do the same
February 16, 2024

With new sonic logo, Qualcomm gives Snapdragon its own sound
February 16, 2024

With new sonic logo, Qualcomm gives Snapdragon its own sound
February 15, 2024

In a booming influencer economy, creators seek standardization for payment terms
February 15, 2024

Marketers are starting to test alternatives to third-party cookies amid Google’s changes
February 14, 2024

Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses
February 14, 2024

Why Snapchat is pitching its platform as an alternative to social media
February 13, 2024

With layoffs mounting, esports veterans are split on the future of the industry
February 13, 2024

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them