Category: Marketing

May 5, 2025

After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?
May 2, 2025

CMOs may be pulling back – just not from Amazon
May 2, 2025

The case for and against… advertising through the trade war
May 2, 2025

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
May 1, 2025

PwC’s Formula One-aided brand refresh hints at ‘safe harbor’ of live sports amid a potential economic crisis
May 1, 2025

PwC’s Formula One-aided brand refresh hints at ‘safe harbor’ of live sports amid a potential economic crisis
May 1, 2025

With 600 million users, X’s Linda Yaccarino doubles down on dismissing journalism
April 30, 2025

British and European marketers trim ad spend in the face of Trump’s tariffs
April 29, 2025

Cookies, chaos and Chrome: The industry’s spiciest takes on Google’s reckoning
April 29, 2025

Cookies, chaos and Chrome: The industry’s spiciest takes on Google’s reckoning
April 29, 2025

Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings
April 29, 2025

‘People want to follow her’: Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger
April 29, 2025

Snap’s growth dominance stands to be questioned — what are the asks?
April 28, 2025

Industry vets’ dos and don’ts to managing chaos when ‘attention is essentially on clearance’
April 28, 2025

As talk of recession looms, smaller brands bet on the value of retail media — here’s why
April 28, 2025

The winners and losers of Google’s third-party cookie reversal
April 25, 2025

Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
April 25, 2025

Meta’s Threads ads arrive fast, but advertisers move at their own pace
April 25, 2025

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
April 24, 2025

Google’s Chrome retreat puts momentum for cookie alternatives in doubt