Category: Marketing

October 15, 2024

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
October 15, 2024

As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
October 15, 2024

Lego considers bringing more media in-house after appointing Publicis One to handle global media
October 11, 2024

Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
October 11, 2024

Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
October 10, 2024

Retail media networks under scrutiny amid calls for transparency and accountability
October 10, 2024

In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
October 10, 2024

Women’s soccer and publisher Footballco turn to creators to score with brands
October 9, 2024

53% of brands increase e-commerce spending for Amazon Prime Day
October 9, 2024

Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
October 8, 2024

WPP and Roblox strike new global content and advertising partnership
October 8, 2024

Sony’s ‘Ghost of Yotei’ shows how games and film/TV adaptations are increasingly going hand in hand
October 8, 2024

Marketing Briefing: Why marketers are all about ‘nontraditional formats’ now
October 8, 2024

Untangling TTD’s DDT (Dominance Distress Trauma)
October 8, 2024

Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY
October 7, 2024

TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars
October 7, 2024

How Kraft Heinz’s new CMO Todd Kaplan is defending creativity in the age of data
October 7, 2024

Advertising Week Briefing: Why the creator economy will touch on most trends throughout the week
October 4, 2024

Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands
October 4, 2024

Nike’s move to brand thinking over quick wins shows boardrooms are relearning patience