Category: Marketing

March 3, 2025

Bold call: The holdco era is over. The operating company age is here — for real this time
March 3, 2025

‘It drives sales’: Amidst DEI dismantling, Hyundai maintains multicultural marketing, spend commitments
February 28, 2025

Holdco excuse speak, translated: a translator for agency turmoil
February 28, 2025

What it takes to get paid by YouTube, TikTok and other social platforms
February 28, 2025

With ad revenue reaching $4.4B, buyers see Walmart’s retail media network as the ‘one to watch’
February 27, 2025

Indie agencies are betting on tech to outmaneuver the big guys
February 27, 2025

Indie agencies are betting on tech to outmaneuver the big guys
February 27, 2025

Retail media networks want to be known as media companies now
February 26, 2025

WTF is connected commerce?
February 25, 2025

Here’s what’s going on with TikTok as it reaches the half-way point of the 75-day extension to its U.S. ban
February 25, 2025

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking
February 25, 2025

What this year’s COPPA update means for marketers, with privacy expert Debbie Reynolds
February 25, 2025

Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on Meta
February 25, 2025

In the pitch for brand dollars, retail media networks turn to creators
February 25, 2025

Marketing Briefing: Inside the evolution of celebrity brand partnerships
February 24, 2025

Snapchat’s SMB bet is paying off — but can it keep up the momentum?
February 24, 2025

AI Briefing: The FTC is leaning into ‘tech censorship’
February 24, 2025

The Rundown: Why changing search habits matter for advertisers
February 24, 2025

Streaming TV ad rates are falling and Amazon’s the anchor
February 21, 2025

The Rundown: Google Chrome’s IP tracking updates