Category: Marketing

April 5, 2024

A closer look at what’s driving (and will continue to drive) M&A in ad tech in 2024
April 4, 2024

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
April 4, 2024

Ad tech’s movers and shakers are readying a resurgence of M&A activity
April 4, 2024

Why the esports industry’s publisher ownership model is on its way out
April 3, 2024

Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
April 3, 2024

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
April 3, 2024

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
April 2, 2024

Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?
April 2, 2024

Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?
April 2, 2024

Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
April 1, 2024

G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business
April 1, 2024

‘It’s just going to be a competition of attention’: Why performance marketers are shifting their prioritizes to build the brand
March 29, 2024

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024

The Home Depot rebrands its retail media network in pitch for ad dollars
March 28, 2024

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
March 28, 2024

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
March 27, 2024

Why the creator industry is setting its sights on on the small screen
March 26, 2024

Why Starbucks’ elimination of its global CMO indicates an evolution of the role, not ‘a canary in the coal mine’
March 26, 2024

Inside marketing’s elusive Quixote quest for digital ad transparency