Category: Marketing

April 18, 2024

Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investment
April 18, 2024

Meta’s Threads expected to have ads this year
April 17, 2024

Q1 ad rundown: there’s cautious optimism amid impending changes
April 16, 2024

Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
April 16, 2024

Here’s how some esports orgs are positioning themselves to withstand esports winter
April 16, 2024

WTF is the American Privacy Rights Act
April 15, 2024

Ad industry prepares for ‘tipping point’ this year in sustainability
April 15, 2024

Meta advertisers are adrift in adversity as bug-filled problems persist
April 15, 2024

Amid digital marketing changes, Ibotta turns to brand-building efforts
April 12, 2024

How PGL used influencer co-streams to supercharge esports viewership
April 12, 2024

Snapchat’s relationship with publishers is still pretty complicated
April 12, 2024

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
April 11, 2024

Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’
April 10, 2024

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
April 9, 2024

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie
April 9, 2024

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
April 9, 2024

How Warby Parker and Herbivore leveraged the solar eclipse in brand marketing
April 9, 2024

2 Ways to Take Back the Power in Your Business: Part 2
April 8, 2024

Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands
April 5, 2024

‘There’s not enough money to go around’: Agency execs sound off on promises of burgeoning retail media landscape