Category: Marketing

May 20, 2024

Behind closed doors: the intrigue and reality of platform marketer councils
May 16, 2024

How the NBA’s broadcast rights tussle could affect advertisers
May 16, 2024

As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels
May 15, 2024

Twitch is just another piece of the video content portfolio at Amazon’s upfront debut
May 15, 2024

Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less confidence than brands
May 15, 2024

X boasts 8 billion daily video views as it pushes to become video-first
May 15, 2024

Expedia’s launching a retail media network. Is it late for departure?
May 14, 2024

Why — and how — Roblox is actively pushing for platform status
May 14, 2024

Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire
May 14, 2024

Marketers focus on competitive analysis to grow their influencer marketing strategies
May 13, 2024

Snap bolsters ad offerings and incentives to woo advertisers — but will they take?
May 13, 2024

Why gaming and esports talent management is still growing up in 2024
May 13, 2024

The Rundown: Everything you need to know about conservative activist shareholder proposals
May 10, 2024

Ad tech continues to balance skepticism and cautious optimism amid Google’s latest cookie delay
May 10, 2024

Inside the debate among marketers for and against virtual influencers
May 9, 2024

Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play
May 9, 2024

Why The Voice is investing in a cross-platform metaverse strategy
May 9, 2024

Research Briefing: Still images receive more attention than Reels on Instagram
May 8, 2024

What Blast’s Dota 2 expansion means for Blast.tv
May 8, 2024

Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company