Category: Marketing

January 24, 2024

Social platforms become ‘marketing engines’ as creators look for direct deals to earn money
January 24, 2024

Is 2024 TikTok’s most challenging year yet?
January 23, 2024

‘There is movement now’: Advertisers cautiously step into Google’s Chrome’s cookieless era with the Privacy Sandbox
January 23, 2024

Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
January 22, 2024

Special report: The 2024 Notebook
January 22, 2024

WTF are private state tokens in Google’s Privacy Sandbox?
January 19, 2024

Digiday+ Research: A snapshot of the agency business in 2024 (spoiler: agencies see a rebound ahead)
January 19, 2024

WTF is the Great Negotiation?
January 19, 2024

Why advertisers aren’t likely to step away from X before the Super Bowl
January 18, 2024

Why 2024 could be the year mobile gaming inventory goes premium
January 18, 2024

Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year
January 18, 2024

Research Briefing: Marketers make the shift as Google actually kills the cookie
January 17, 2024

How BLAST’s Rocket League deal provides a window into an alternate future for esports
January 16, 2024

Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary
January 16, 2024

Marketing Briefing: What are marketers prioritizing as Google starts to crumble the third-party cookie?
January 12, 2024

CES Briefing: Brands use CES stage to spotlight AI innovation
January 12, 2024

In graphic detail: Digging into the numbers around Twitch’s 35% layoff
January 12, 2024

Kia’s League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports
January 11, 2024

If music marketing is a gateway to culture, brands must navigate carefully, execs say
January 9, 2024

How Nationwide is navigating the short-form video boom