Category: Marketing

February 2, 2024

OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024?
February 2, 2024

OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024?
February 2, 2024

‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API
February 2, 2024

‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API
February 2, 2024

As Apple’s Vision Pro headset rolls out, brands and game developers brace for impact
February 1, 2024

Why in-game advertising companies see potential benefits in the death of the third-party cookie
February 1, 2024

Why in-game advertising companies see potential benefits in the death of the third-party cookie
January 31, 2024

IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting
January 31, 2024

Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies
January 30, 2024

Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities
January 30, 2024

Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
January 30, 2024

Overheard at IAB ALM 2024
January 29, 2024

How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox
January 29, 2024

Pitch deck: How Amazon is selling ads on Prime Video to advertisers
January 29, 2024

Advertisers are coming back into esports — but with caution
January 27, 2024

Billboard pours its first tequila brand partnership with Tres Generaciones
January 26, 2024

Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’
January 26, 2024

In rocky digital advertising landscape, advertisers reconsider direct mail
January 26, 2024

WTF is the Attribution Reporting API in Google’s Privacy Sandbox?
January 25, 2024

Why Twitch’s push to woo publishers is facing challenges in 2024