Category: Marketing

May 30, 2024

Marketers take drastic measures as ad tech snafus erupt
May 29, 2024

As X’s turbulence continues, can alternative social platforms catch marketers’ attention?
May 29, 2024

10 years with esports org Team Liquid: A conversation with Juan “Hungrybox” Debiedma
May 28, 2024

Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers
May 28, 2024

In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now
May 24, 2024

Building the backbone of your brand
May 24, 2024

How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars
May 24, 2024

As demand for thrifted fashion grows, eBay hopes two-pronged strategy will defend market position
May 23, 2024

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
May 23, 2024

Snap eyes growth as TikTok faces uncertain future in the U.S.
May 22, 2024

TikTok moves toward ‘performance automation vision’ with latest machine learning ad tools
May 22, 2024

As Roblox expands its advertising network, child safety concerns are on the horizon
May 22, 2024

Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies
May 22, 2024

Pitch deck: How Amazon is talking to marketers about Performance+
May 21, 2024

Ikea launched an AI assistant earlier this year. Has it actually driven sales?
May 21, 2024

How one content creator thrives on X, despite Elon Musk’s shakeup
May 21, 2024

Making sense of the allegations and defenses in the Colossus ad tech controversy
May 21, 2024

Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings
May 20, 2024

Behind closed doors: the intrigue and reality of platform marketer councils
May 20, 2024

Why Exverus’ head of strategy is marrying performance with brand in programmatic