Category: Marketing

June 7, 2024

How Sonos plans to market its new Ace high-end headphones in a noisy category
June 7, 2024

How publishers are tapping into ESL/FACEIT Group’s growing esports ecosystem
June 7, 2024

Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates
June 7, 2024

How U.S. Bank ‘dramatically’ cut the development time of its latest campaign with AI avatars
June 6, 2024

How B2C marketers can tap into fresh marketing insights with generative AI
June 6, 2024

Advertisers appear to be largely unbothered by esports industry’s growing Saudi Arabian ties
June 6, 2024

As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
June 5, 2024

Matalan’s AI search ads are performing better than ones written by humans
June 5, 2024

Why the esports industry is embracing Saudi Arabian investment
June 4, 2024

Marketing Briefing: How a quieter Pride could serve as a ‘reset’ for marketers to be less ‘performative’
June 4, 2024

The cases for and against The Trade Desk’s Top 100 List
June 4, 2024

WTF is a financial media network?
June 3, 2024

DE&I exodus: Burnt-out leaders launch consultancies as advertising industry commitments falter
June 3, 2024

Even financial services businesses want a piece of the ad pie now
May 31, 2024

Marketing budgets have dropped to 7.7% of overall company revenue in 2024
May 31, 2024

Shrinking budgets leave programmatic marketers with a raw deal
May 31, 2024

How Klarna is using AI for cost savings, changing ‘extremely frustrating’ creative processes
May 30, 2024

A year after a revamp by Epic Games, Fortnite Creative is having its YouTube moment
May 30, 2024

Marketers take drastic measures as ad tech snafus erupt
May 30, 2024

Why crypto exchange OKX is choosing an F1 sponsorship over a traditional media mix