Category: Marketing

February 6, 2024

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
February 6, 2024

‘Left high and dry’: Confessions of a laid-off gaming industry worker
February 6, 2024

Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl
February 5, 2024

How platform corporate execs might justify their widespread layoffs so far this year
February 5, 2024

A month after Google started turning off third-party cookies in Chrome – and marketers are still apathetic
February 3, 2024

Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands
February 2, 2024

OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024?
February 2, 2024

OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024?
February 2, 2024

‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API
February 2, 2024

‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API
February 2, 2024

As Apple’s Vision Pro headset rolls out, brands and game developers brace for impact
February 1, 2024

Why in-game advertising companies see potential benefits in the death of the third-party cookie
February 1, 2024

Why in-game advertising companies see potential benefits in the death of the third-party cookie
January 31, 2024

IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting
January 31, 2024

Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies
January 30, 2024

Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
January 30, 2024

Overheard at IAB ALM 2024
January 30, 2024

Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities
January 29, 2024

How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox
January 29, 2024

Pitch deck: How Amazon is selling ads on Prime Video to advertisers