Category: Marketing

January 14, 2025

Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
January 14, 2025

What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson
January 14, 2025

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
January 14, 2025

As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
January 13, 2025

‘Not an easy ride’: Ban anxiety triggers TikTok execs to rethink their next moves
January 13, 2025

CES Briefing: Agentic AI era heralds SEO overhaul, Q&A with Mastercard’s Raja Rajamannar & Dotdash Meredith’s OpenAI ad assist
January 13, 2025

2024 laid the groundwork for brand studios. Will it start to pay off in 2025?
January 13, 2025

What it takes to go viral: How internet stars like Bogg Bag capitalized on TikTok fame
January 10, 2025

CES Briefing: Agency compensation models in the AI era, a speedrun of the CES show floor & Disney’s tech showcase
January 10, 2025

Here are the cases for and against AI agents
January 10, 2025

Why creators’ pushback against Honey is about more than skimmed affiliate revenue
January 10, 2025

Marketers question TikTok ban refunds ahead of Supreme Court debate
January 9, 2025

Mars Petcare is testing direct SSP buying for CTV ads
January 9, 2025

The romantic’s guide to esports in 2025
January 9, 2025

CES Briefing: A Q&A with Stagwell’s Mark Penn & the streaming ad data disconnect
January 8, 2025

Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic
January 8, 2025

CES Briefing: Ad industry peeks at the ‘agentic’ era & confronts low-quality ad experiences
January 8, 2025

As social fragmentation continues, marketers rewrite the social playbook
January 8, 2025

With a ban on the horizon, TikTok creators are changing their approach to brand partnership contracts
January 7, 2025

Marketing Briefing: What will the some of the major marketing trends of 2025 be?