Category: Marketing

October 31, 2024

Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims
October 30, 2024

Here’s how the Daily Mail intends to tackle election coverage on TikTok
October 29, 2024

Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears
October 28, 2024

Two years post acquisition, and X’s relationship with advertisers has never been more complex
October 28, 2024

TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound off
October 25, 2024

England soccer star’s new app is latest push by athletes to gain more control over media and brand careers
October 25, 2024

Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative
October 25, 2024

X is set to expand its NFL content partnership with new portal
October 24, 2024

Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth
October 24, 2024

Why the NBA is helping basketball creators make longer YouTube videos
October 23, 2024

Mondelēz takes AI in-house to try and curb marketing costs
October 23, 2024

Tensions rise as WFA grapples with Musk’s lawsuit, splitting members
October 23, 2024

How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing
October 22, 2024

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
October 21, 2024

How the Biden-Harris administration revitalized the White House’s digital strategy
October 21, 2024

‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions
October 18, 2024

Airbnb doubles down on brand over performance for campaign to draw more hosts
October 16, 2024

As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy
October 16, 2024

Marketers are not won over by new AI-powered search tools
October 15, 2024

Amid green shoots of recovery in ad tech investment, a note of caution is warranted