Category: Marketing

March 11, 2025

Marketers and agencies grapple with divisions over who controls retail media spend
March 10, 2025

The Rundown: The DOJ still urges forced Chrome sale in antitrust trial
March 10, 2025

‘We have all this real estate’: An oral history of Austin-based agency GSD&M’s SXSW parties
March 10, 2025

Amazon tried to make shopping social. Here’s why it didn’t click
March 10, 2025

AI Briefing: The battle for AI search bars is becoming more conversational
March 10, 2025

AI Briefing: The battle for AI search bars is becoming more conversational
March 7, 2025

As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection
March 7, 2025

Marketers rethink cheap programmatic as ad waste mounts
March 7, 2025

Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises
March 6, 2025

Digiday+ Research: TikTok usage and spend fall as U.S. ban looms
March 6, 2025

Why one exec thinks 2025 could be Pinterest’s most pivotal year yet
March 5, 2025

Why Index Exchange’s CEO thinks curation is programmatic’s biggest shake-up since header bidding — maybe even bigger
March 5, 2025

Amazon’s expanding ad platforms casts shadow on ad tech cottage industry
March 4, 2025

Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
March 4, 2025

Amazon launches Alexa+, and marketers want ads
March 4, 2025

Marketing Briefing: How the desire for cultural relevance is changing marketers’ planning cycles
March 4, 2025

WTF is attribution modeling?
March 4, 2025

Amazon launches Alexa+, and marketers want ads
March 3, 2025

‘It drives sales’: Amidst DEI dismantling, Hyundai maintains multicultural marketing, spend commitments
March 3, 2025

Bold call: The holdco era is over. The operating company age is here — for real this time