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Marketing
July 23, 2024
Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome
July 23, 2024
Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
July 23, 2024
Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
July 23, 2024
GoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businesses
July 22, 2024
Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers
July 22, 2024
The Guardian moves closer to being a reader-supported business as it launches new cooking app
July 19, 2024
Manchester City uses Fortnite to expand its global audience
July 19, 2024
How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
July 19, 2024
How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024
July 19, 2024
Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty
July 18, 2024
How partnerships between athletes and brands are beginning to resemble influencer deals
July 18, 2024
Advertisers don’t seem too tempted by Meta putting ads on Threads
July 17, 2024
‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms
July 16, 2024
Platforms struggle with misinformation and exploitation amid Trump assassination attempt
July 16, 2024
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
July 16, 2024
Why angel investor Matthew Ball still believes in the metaverse
July 16, 2024
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
July 15, 2024
Confessions of a DTC investor on the difficulty of dealing with the ‘increasingly common’ founder-influencer
July 15, 2024
‘Everything is AI now’: Amid AI boom, agencies navigate data security, stability and fairness
July 15, 2024
Ad execs sound the alarm over Google’s risky Privacy Sandbox terms
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