Category: Marketing

February 15, 2024

Marketers are starting to test alternatives to third-party cookies amid Google’s changes
February 15, 2024

In a booming influencer economy, creators seek standardization for payment terms
February 14, 2024

Why Snapchat is pitching its platform as an alternative to social media
February 14, 2024

Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses
February 13, 2024

With layoffs mounting, esports veterans are split on the future of the industry
February 13, 2024

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them
February 12, 2024

Why Disney’s $1.5 billion stake in Epic Games has implications far beyond gaming
February 12, 2024

Google’s wrangling of third-party cookies is getting lost in transition
February 12, 2024

Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group’s Rober Webster and Anonymised’s Mattia Fosci
February 12, 2024

‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl
February 9, 2024

For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
February 9, 2024

Earnings wrap-up: The gaming business is booming — but not necessarily for gaming companies
February 9, 2024

‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII
February 8, 2024

‘Stability with transformation’: Insights into the turbulent landscape of 2024 advertising
February 8, 2024

With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.
February 8, 2024

TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast
February 8, 2024

Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?
February 7, 2024

After a wave of industry layoffs, careers in esports are looking less viable than ever
February 7, 2024

Digiday+ Research breakdown: When do advertisers and publishers actually think Google will get rid of cookies?
February 7, 2024

How Taylor Swift lit up advertisers’ Super Bowl playbooks