Category: Marketing

July 9, 2024

Marketing Briefing: What to make of the major marketing trends of the first half of 2024
July 8, 2024

Inside ALDO’s in-house generative AI and machine learning strategy
July 8, 2024

Electronic Arts’ ad tech hiring plans signal the publisher’s streamlined advertising dreams
July 5, 2024

Amid Oracle fallout, advertisers are weighing up challengers against established vendors
July 5, 2024

How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive
July 4, 2024

Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics
July 4, 2024

How Aston Martin’s F1 team drives awareness for its carmaker parent brand
July 3, 2024

Agency group Common Interest is on an acquisition drive
July 2, 2024

Meta’s potential news blackout in Australia: What it means for the Industry and beyond
July 2, 2024

Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans ‘smarter, faster, better’
July 2, 2024

How fast-food chain Carl’s Jr. is pushing CTV to become a performance channel
July 1, 2024

After months of testing, Google faces growing pressure to revamp the Privacy Sandbox
June 28, 2024

How Fortnite and Roblox are becoming marketing tools for the music industry
June 28, 2024

Ad tech companies vie to fill Oracle’s void after shutdown
June 28, 2024

Salesforce finds AI co-workers are officially here and people are OK with it
June 28, 2024

Digiday+ Research: How do other retail media platforms measure up to Amazon?
June 27, 2024

Research Briefing: Amazon faces retail media competition from Walmart and Target
June 27, 2024

Attention grabbers or action drivers? Heineken’s ad tests uncork surprising results
June 27, 2024

Attention grabbers or action drivers? Heineken’s ad tests uncork surprising results
June 27, 2024

YouTuber Dr Disrespect’s inappropriate conduct seemed to be an open secret in the industry