Category: Marketing

February 28, 2024

How Ubisoft’s measured approach to esports paid off at Six Invitational 2024
February 28, 2024

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend
February 27, 2024

Nestlé, P&G, and Walmart reveal their 2024 talent retention secrets
February 27, 2024

Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
February 27, 2024

As CMA’s Privacy Sandbox Probe gathers momentum, here’s what marketers must know
February 27, 2024

How esports company Blast is claiming it’s officially profitable
February 26, 2024

Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI
February 23, 2024

Inside Red Robin’s comeback plan amid a cookie-less future
February 23, 2024

Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme
February 22, 2024

With ‘Charlie,’ Pfizer is building a new generative AI platform for pharma marketing
February 22, 2024

Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?
February 22, 2024

What Walmart’s Vizio acquisition could mean for retail media — and the ripple effects that may hit industry data
February 21, 2024

Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences
February 21, 2024

Why — and how — ESL/FACEIT Group is spinning up its own esports streaming platform
February 20, 2024

Amazon wants a bigger slice of the DSP ad tech market
February 20, 2024

Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
February 20, 2024

Amazon wants a bigger slice of the DSP ad tech market
February 16, 2024

With new sonic logo, Qualcomm gives Snapdragon its own sound
February 16, 2024

With new sonic logo, Qualcomm gives Snapdragon its own sound
February 16, 2024

The Rundown: Why Xbox easing up on console exclusivity could lead rivals to do the same