Category: Marketing

July 31, 2024

Toyota’s weather media activation shows brands’ focus on testing cookie-less targeting, despite Google’s reversal
July 31, 2024

X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition
July 30, 2024

Box and Slack expand partnership with the launch of Box AI in Slack
July 30, 2024

Marketing Briefing: Why Google’s cookie deprecation cessation has CMOs focused on consumers who will ‘protect their privacy’
July 30, 2024

Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies
July 30, 2024

Here’s what gaming and esports industry leaders are playing in 2024
July 30, 2024

Video ad tech firms Connatix and JW Player are holding merger talks
July 29, 2024

What the NBA rights deal spells out about the future of streamers, platforms in live sports
July 29, 2024

Should web browsers be regulated?
July 29, 2024

The Rundown: Despite the competition, why is everyone talking about YouTube?
July 29, 2024

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?
July 29, 2024

‘Is it even worth it?’: Confessions of an agency exec on client challenges with generative AI peak
July 26, 2024

Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
July 26, 2024

Why Esports World Cup sponsors aren’t in it for the viewership
July 26, 2024

Where Kamala Harris and Donald Trump stand on big tech issues
July 26, 2024

Gaming’s rise at San Diego Comic-Con reflects a broader cultural ascendance
July 25, 2024

AI-informed marketing strategies to make their debut at Paris Olympics
July 25, 2024

As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
July 25, 2024

Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes’ parents
July 24, 2024

Kodiak’s climbing strategy points to niche Olympic entry points for smaller brands