Category: Marketing

July 19, 2024

How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024
July 18, 2024

How partnerships between athletes and brands are beginning to resemble influencer deals
July 18, 2024

Advertisers don’t seem too tempted by Meta putting ads on Threads
July 17, 2024

‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms
July 16, 2024

Platforms struggle with misinformation and exploitation amid Trump assassination attempt
July 16, 2024

Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
July 16, 2024

Why angel investor Matthew Ball still believes in the metaverse
July 16, 2024

‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
July 15, 2024

Confessions of a DTC investor on the difficulty of dealing with the ‘increasingly common’ founder-influencer
July 15, 2024

‘Everything is AI now’: Amid AI boom, agencies navigate data security, stability and fairness
July 15, 2024

Ad execs sound the alarm over Google’s risky Privacy Sandbox terms
July 12, 2024

Sifting through ‘the noise’: AI tools for HR are evolving fast – here’s how to catch up
July 12, 2024

The era of the in-depth brand and gaming creator partnership has arrived
July 12, 2024

Companies seem determined to make everything a retail media network. How did we get here?
July 12, 2024

Crypto marketers eye a new window of opportunity – but are keeping a lid on media budgets
July 11, 2024

LinkedIn is officially rolling out its own AI-campaign tool
July 10, 2024

Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
July 10, 2024

Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential
July 9, 2024

Marketing Briefing: What to make of the major marketing trends of the first half of 2024
July 9, 2024

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech