Category: Marketing

July 29, 2024

‘Is it even worth it?’: Confessions of an agency exec on client challenges with generative AI peak
July 26, 2024

Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
July 26, 2024

Why Esports World Cup sponsors aren’t in it for the viewership
July 26, 2024

Where Kamala Harris and Donald Trump stand on big tech issues
July 26, 2024

Gaming’s rise at San Diego Comic-Con reflects a broader cultural ascendance
July 25, 2024

AI-informed marketing strategies to make their debut at Paris Olympics
July 25, 2024

Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes’ parents
July 25, 2024

As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
July 24, 2024

Kodiak’s climbing strategy points to niche Olympic entry points for smaller brands
July 24, 2024

Why gaming venture capital funding is down in Q2 2024
July 24, 2024

Google’s privacy shift on third-party cookies sparks concerns of Apple-like control
July 23, 2024

Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome
July 23, 2024

Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
July 23, 2024

Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
July 23, 2024

GoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businesses
July 22, 2024

Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers
July 22, 2024

The Guardian moves closer to being a reader-supported business as it launches new cooking app
July 19, 2024

Manchester City uses Fortnite to expand its global audience
July 19, 2024

How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
July 19, 2024

How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024