Category: Marketing

March 22, 2024

Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
March 21, 2024

The Rundown: Everything you need to know about Reddit as the platform goes public
March 21, 2024

Why Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon Ads fold
March 21, 2024

How media buyers view the retail media landscape — from Amazon to Walmart to Wawa
March 20, 2024

How LinkedIn has quietly become the talk of the content creator community
March 19, 2024

Special report: The third-party cookie primer
March 19, 2024

Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation
March 19, 2024

Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles
March 18, 2024

While advertisers are playing it cool, they’re hesitant to unleash their budgets on TikTok
March 18, 2024

Amazon sees opportunity amid the demise of third-party cookies
March 15, 2024

DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape
March 15, 2024

With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?
March 15, 2024

The Rundown: Why anime is having a marketing moment in 2024
March 14, 2024

Research Briefing: Facebook loses favor with publishers, brands and agencies
March 14, 2024

TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
March 13, 2024

Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign
March 12, 2024

‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics
March 12, 2024

Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators
March 11, 2024

Adalytics report exposes the intricacies of made-for-advertising sites
March 11, 2024

Why marketers are not deterred by TikTok’s uncertain future