Category: Marketing

April 2, 2024

Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?
April 2, 2024

Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?
April 2, 2024

Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
April 1, 2024

G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business
April 1, 2024

‘It’s just going to be a competition of attention’: Why performance marketers are shifting their prioritizes to build the brand
March 29, 2024

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024

The Home Depot rebrands its retail media network in pitch for ad dollars
March 28, 2024

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
March 28, 2024

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
March 27, 2024

Why the creator industry is setting its sights on on the small screen
March 26, 2024

Why Starbucks’ elimination of its global CMO indicates an evolution of the role, not ‘a canary in the coal mine’
March 26, 2024

Inside marketing’s elusive Quixote quest for digital ad transparency
March 26, 2024

How Google’s entry into in-game advertising puts a spotlight on an industry in flux
March 26, 2024

How Google’s entry into in-game advertising puts a spotlight on an industry in flux
March 26, 2024

Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
March 26, 2024

2 Ways to Take Back the Power in Your Business: Part 1
March 25, 2024

Why Riot Games is scaling back its dream of becoming ‘the next Disney’
March 25, 2024

WTF is Shared Storage in Google’s Privacy Sandbox?
March 22, 2024

Best Western overhauls its data ahead of a cookie-less future