Category: Marketing

August 5, 2024

Who funds the Olympics? In Paris, sponsors are taking a bigger role than ever before
August 2, 2024

‘Straight from the top’: Criteo says Google won’t pull an Apple when it asks whether people want third-party cookies
August 2, 2024

Brat Summer’s sun might be setting, have marketers noticed?
August 2, 2024

While AI isn’t bad, it does have a serious branding problem
August 2, 2024

From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertising
August 1, 2024

‘It’s a perception worry’: Marketers say AI safety guardrails need more nuance
August 1, 2024

Google assures ad execs of revised third-party cookie controls but timeline is uncertain
August 1, 2024

Google assures ad execs of revised third-party cookie controls but timeline is uncertain
August 1, 2024

How Netflix’s new president of games highlights the expansion of the platform’s gaming plans
July 31, 2024

X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition
July 31, 2024

Toyota’s weather media activation shows brands’ focus on testing cookie-less targeting, despite Google’s reversal
July 30, 2024

Box and Slack expand partnership with the launch of Box AI in Slack
July 30, 2024

Marketing Briefing: Why Google’s cookie deprecation cessation has CMOs focused on consumers who will ‘protect their privacy’
July 30, 2024

Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies
July 30, 2024

Here’s what gaming and esports industry leaders are playing in 2024
July 30, 2024

Video ad tech firms Connatix and JW Player are holding merger talks
July 29, 2024

What the NBA rights deal spells out about the future of streamers, platforms in live sports
July 29, 2024

Should web browsers be regulated?
July 29, 2024

The Rundown: Despite the competition, why is everyone talking about YouTube?
July 29, 2024

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?