Category: Marketing

April 15, 2024

Meta advertisers are adrift in adversity as bug-filled problems persist
April 15, 2024

Amid digital marketing changes, Ibotta turns to brand-building efforts
April 12, 2024

How PGL used influencer co-streams to supercharge esports viewership
April 12, 2024

Snapchat’s relationship with publishers is still pretty complicated
April 12, 2024

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
April 11, 2024

Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’
April 10, 2024

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
April 9, 2024

How Warby Parker and Herbivore leveraged the solar eclipse in brand marketing
April 9, 2024

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie
April 9, 2024

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
April 9, 2024

2 Ways to Take Back the Power in Your Business: Part 2
April 8, 2024

Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands
April 5, 2024

A closer look at what’s driving (and will continue to drive) M&A in ad tech in 2024
April 5, 2024

‘There’s not enough money to go around’: Agency execs sound off on promises of burgeoning retail media landscape
April 4, 2024

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
April 4, 2024

Ad tech’s movers and shakers are readying a resurgence of M&A activity
April 4, 2024

Why the esports industry’s publisher ownership model is on its way out
April 3, 2024

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
April 3, 2024

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
April 3, 2024

Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie