Category: Marketing

May 2, 2024

In the marketing world, anime is following in the footsteps of gaming
May 2, 2024

The DOJ makes closing arguments in Google Search antitrust trial
May 1, 2024

With the introduction of video ads and e-commerce, Roblox looks to attain platform status
May 1, 2024

‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search for alternatives
May 1, 2024

PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
April 30, 2024

Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay
April 29, 2024

CMA’s latest on Google’s Privacy Sandbox sparks doubt among ad execs
April 29, 2024

Walmart and Roblox are teaming up to make virtual e-commerce a reality
April 29, 2024

Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back
April 29, 2024

Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell
April 26, 2024

Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
April 26, 2024

Google’s third-party cookie saga: theories, hot takes and controversies unveiled
April 26, 2024

X’s latest brand safety snafu keeps advertisers at bay
April 25, 2024

FaZe Clan’s $75 million product licensing business could represent the future of esports
April 25, 2024

While Biden signs the TikTok bill, marketers still aren’t panicking
April 25, 2024

Inside Google’s latest move to postpone the cookie apocalypse
April 25, 2024

The case for and against organic social
April 24, 2024

As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse
April 24, 2024

12 eco-focused beauty and wellness brands on their current sustainability challenges
April 24, 2024

Why 2K is investing in sports games with ‘Top Spin 2K25’ and other titles