Category: Marketing

August 30, 2024

Omnicom is consolidating B2B shop Doremus+Co with Merkley and Partners
August 29, 2024

How to optimise your marketing strategy with data-driven insights
August 29, 2024

Scaling creativity with AI: Building smarter content through data-driven insights
August 29, 2024

‘Isn’t this more of a quid pro quo?’: Confessions of an agency CEO on kickbacks in retail media landscape
August 29, 2024

How creator-owned teams are shaking up the esports industry
August 29, 2024

Car brands from BMW to Volkswagen lean into in-car gaming
August 28, 2024

Why Wendigoon and other creators are taking talent management into their own hands
August 28, 2024

Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say
August 27, 2024

Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle
August 27, 2024

Verizon’s internship program has a lower acceptance rate than the Ivy Leagues – here’s how its HR group runs it
August 26, 2024

Over a year and a half later, Netflix still has a long road ahead to get advertisers on board
August 26, 2024

Confessions of a performance marketing ad buyer on ‘uptick’ in platforms’ ad rejections amid election advertising
August 23, 2024

Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends
August 23, 2024

Why puzzle fans lined up around the block for New York Times Games’ first live event
August 23, 2024

Meet the company helping creators and brands reach audiences in China
August 22, 2024

Warner Bros. Discovery International and CNN are extending audience targeting tools in bid for more CTV share
August 22, 2024

How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’
August 22, 2024

How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024
August 21, 2024

Influencer Marketing Benchmarks in 2024: Stats You Need to Know
August 21, 2024

Influencer Marketing Benchmarks in 2024: Stats You Need to Know