Category: Marketing

May 14, 2024

Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire
May 14, 2024

Marketers focus on competitive analysis to grow their influencer marketing strategies
May 14, 2024

Why — and how — Roblox is actively pushing for platform status
May 13, 2024

The Rundown: Everything you need to know about conservative activist shareholder proposals
May 13, 2024

Snap bolsters ad offerings and incentives to woo advertisers — but will they take?
May 13, 2024

Why gaming and esports talent management is still growing up in 2024
May 10, 2024

Ad tech continues to balance skepticism and cautious optimism amid Google’s latest cookie delay
May 10, 2024

Inside the debate among marketers for and against virtual influencers
May 9, 2024

Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play
May 9, 2024

Why The Voice is investing in a cross-platform metaverse strategy
May 9, 2024

Research Briefing: Still images receive more attention than Reels on Instagram
May 8, 2024

What Blast’s Dota 2 expansion means for Blast.tv
May 8, 2024

Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company
May 7, 2024

Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
May 7, 2024

Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
May 7, 2024

How Campbell’s navigates the burgeoning retail media landscape, even as it creates more walled gardens
May 6, 2024

Why former esports and digital media execs are forming a talent and content company to simplify the digital entertainment business
May 6, 2024

Why former esports and digital media execs are forming a talent and content company to simplify the digital entertainment business
May 3, 2024

After years of caution, pharma advertisers are embracing influencer marketing
May 3, 2024

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape