Category: Marketing

September 9, 2024

Why most — but not all — Esports World Cup stakeholders consider the event a success
September 9, 2024

WTF is the Justice Department’s ad tech antitrust case against Google?
September 9, 2024

Meet Judge Leonie M. Brinkema, who’s overseeing Google’s second antitrust case
September 6, 2024

The rundown: Why a landmark antitrust trial on Google’s ad tech business could reshape the industry
September 6, 2024

Why the US Open is building a tennis metaverse inside Roblox
September 6, 2024

Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing
September 5, 2024

Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers
September 5, 2024

Social media platforms fuel AI ad rush with new creative tools
September 5, 2024

Employers that downsized office space say they now need to expand with hybrid work
September 4, 2024

99% of business leaders face product information challenges
September 4, 2024

How Ben & Jerry’s has found the balance between activism and advertising
September 4, 2024

Why Riot Games is leaning into DEI as other brands pull away
September 4, 2024

Why Riot Games is leaning into DEI as other brands pull away
September 3, 2024

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels
September 3, 2024

Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesively
September 3, 2024

Why Sam’s Club’s ad platform is banking on member data to attract advertisers
September 3, 2024

The cases for and against the CMO role
September 2, 2024

What do advertisers want from Tubi in the U.K.?
September 2, 2024

Digiday+ Research: Pinterest surpasses X when it comes to brands’ usage of UGC-focused social platforms
August 30, 2024

After keeping them at arm’s length, sports brands are opening the door to creators