Category: Marketing

November 14, 2024

A week since the U.S. election and social media is becoming more fragmented than ever
November 12, 2024

Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency
November 12, 2024

AppLovin stands out in the latest round of quarterly earnings calls
November 11, 2024

As programmatic rises on Roblox, in-game studios are feeling the competition
November 8, 2024

Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics
November 8, 2024

Trump, the manosphere and the marketer’s dilemma
November 7, 2024

The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow
November 7, 2024

What a second Trump presidential term means for media and advertising
November 6, 2024

Advertisers grow spending in Amazon DSP as adoption increases
November 6, 2024

Advertisers grow spending in Amazon DSP as adoption increases
November 6, 2024

Should marketers ask harder questions of their brand safety and ad verification partners?
November 6, 2024

Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach
November 5, 2024

Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed
November 5, 2024

Why Roblox’s Clip It is using its billion-view moment to launch an ad product
November 4, 2024

Digiday+ Research: A look at brands’ 2024 holiday marketing plans
November 4, 2024

Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
November 4, 2024

Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes
November 4, 2024

‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes
November 1, 2024

Why political organizers are turning to Roblox to stir up more votes
October 31, 2024

Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims