Category: Marketing

May 24, 2024

As demand for thrifted fashion grows, eBay hopes two-pronged strategy will defend market position
May 23, 2024

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
May 23, 2024

Snap eyes growth as TikTok faces uncertain future in the U.S.
May 22, 2024

TikTok moves toward ‘performance automation vision’ with latest machine learning ad tools
May 22, 2024

As Roblox expands its advertising network, child safety concerns are on the horizon
May 22, 2024

Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies
May 22, 2024

Pitch deck: How Amazon is talking to marketers about Performance+
May 21, 2024

How one content creator thrives on X, despite Elon Musk’s shakeup
May 21, 2024

Making sense of the allegations and defenses in the Colossus ad tech controversy
May 21, 2024

Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings
May 21, 2024

Ikea launched an AI assistant earlier this year. Has it actually driven sales?
May 20, 2024

Why Exverus’ head of strategy is marrying performance with brand in programmatic
May 20, 2024

It’s becoming impossible for game publishers to avoid the question of advertising inside premium titles
May 20, 2024

Behind closed doors: the intrigue and reality of platform marketer councils
May 16, 2024

How the NBA’s broadcast rights tussle could affect advertisers
May 16, 2024

As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels
May 15, 2024

Twitch is just another piece of the video content portfolio at Amazon’s upfront debut
May 15, 2024

Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less confidence than brands
May 15, 2024

X boasts 8 billion daily video views as it pushes to become video-first
May 15, 2024

Expedia’s launching a retail media network. Is it late for departure?