Category: Marketing

May 23, 2025

Parent co. of TJ Maxx, Marshalls brushes off tariff concerns with ‘plenty of merchandise’
May 23, 2025

Danone takes cues from pharma marketing as GLP-1 changes American appetites
May 23, 2025

Digiday+ Research: Marketers plan less upfront spending this year
May 22, 2025

Coca-Cola grants vote of confidence to WPP with Open X renewal
May 20, 2025

Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty
May 20, 2025

WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?
May 20, 2025

Pharma marketers weigh economy and chance of TV ad ban during upfronts season
May 19, 2025

How the semantics of search are changing amid the zero-click era
May 19, 2025

The holdco exodus is becoming a founding, independent class
May 16, 2025

AI is scaling in advertising – outcome-based pay isn’t
May 16, 2025

After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
May 16, 2025

As Pinterest improves ad platform, advertisers continue to increase spend
May 15, 2025

The Upfronts got a taste of the creator economy
May 14, 2025

Can brands like American Eagle appeal to Gen Z with Substack?
May 13, 2025

The LinkedIn ecosystem in 2025: Data from Metricool’s industry report
May 13, 2025

The missing piece of your martech stack
May 13, 2025

How Digitas is navigating search’s shift to the AI era
May 13, 2025

In Graphic Detail: How YouTube redrew the TV map
May 13, 2025

Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business
May 13, 2025

Marketing Briefing: Here’s what marketers put on the back burner for the foreseeable future