Category: Marketing

March 20, 2025

As retail media booms, lines blur between performance and brand marketing budgets
March 20, 2025

The Rundown: Nvidia’s GTC showcases new AI capabilities that span many industries
March 19, 2025

Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry’s biggest stories
March 19, 2025

TikTok ad prices fall as uncertainty keeps some advertisers away
March 19, 2025

YouTube’s social commerce bet: Still in the game, but playing the long strategy
March 19, 2025

The Trade Desk stumbles, and the ad tech world cheers — maybe too soon
March 18, 2025

Brian Wieser revises ad forecast downward as U.S. ad market grows wary
March 18, 2025

Marketing Briefing: What’s on marketers’ minds — changing consumption habits, AI search ads and more — with GoDaddy CMO Fara Howard
March 17, 2025

Target’s ad business had a good year, but can it become a retail media powerhouse?
March 14, 2025

As YouTube turns 20, here are the numbers you need to know
March 14, 2025

Trump’s topsy-turvy tariffs have marketers uncertain and on edge
March 14, 2025

Programmatic advertising’s endless cycle of reinvention and rot
March 13, 2025

How marketers at FX, Paramount and Criterion feel about experiential at SXSW
March 13, 2025

YouTube reveals how Shows will help to push creators’ episodic content
March 12, 2025

‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year
March 12, 2025

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform
March 12, 2025

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency
March 12, 2025

Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness
March 11, 2025

Why big brands are turning agency reviews into quiet affairs
March 11, 2025

Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators