Category: Marketing

June 5, 2024

Matalan’s AI search ads are performing better than ones written by humans
June 5, 2024

Why the esports industry is embracing Saudi Arabian investment
June 4, 2024

Marketing Briefing: How a quieter Pride could serve as a ‘reset’ for marketers to be less ‘performative’
June 4, 2024

The cases for and against The Trade Desk’s Top 100 List
June 4, 2024

WTF is a financial media network?
June 3, 2024

DE&I exodus: Burnt-out leaders launch consultancies as advertising industry commitments falter
June 3, 2024

Even financial services businesses want a piece of the ad pie now
May 31, 2024

Marketing budgets have dropped to 7.7% of overall company revenue in 2024
May 31, 2024

Shrinking budgets leave programmatic marketers with a raw deal
May 31, 2024

How Klarna is using AI for cost savings, changing ‘extremely frustrating’ creative processes
May 30, 2024

Marketers take drastic measures as ad tech snafus erupt
May 30, 2024

Why crypto exchange OKX is choosing an F1 sponsorship over a traditional media mix
May 30, 2024

Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities
May 30, 2024

A year after a revamp by Epic Games, Fortnite Creative is having its YouTube moment
May 29, 2024

As X’s turbulence continues, can alternative social platforms catch marketers’ attention?
May 29, 2024

10 years with esports org Team Liquid: A conversation with Juan “Hungrybox” Debiedma
May 28, 2024

Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers
May 28, 2024

In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now
May 24, 2024

Building the backbone of your brand
May 24, 2024

How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars