Category: Marketing

September 26, 2024

Fintech face off: PayPal, Klarna and Chime tap A-list celebs to win over shoppers and boost brand buzz
September 25, 2024

X brings back its transparency report for the first time since 2021
September 25, 2024

How esports team Sentinels plans to become profitable in 2025: A Q&A with CEO Rob Moore
September 24, 2024

TikTok looks to turn search queries into ad dollars with keyword targeting tool
September 24, 2024

From scratch to slam dunk: New York Liberty’s Shana Stephenson on building basketball team’s brand and keeping fans in the game
September 24, 2024

Legal battle aside, here’s all you need to know about TikTok right now
September 24, 2024

Marketing Briefing: Why fractional CMOs are being tapped for ‘impartial’ evaluations of marketing orgs, agencies
September 23, 2024

Brands push for apolitical influencers to avoid ‘backlash’ as U.S. presidential election looms
September 23, 2024

‘From the boardroom to the breakroom’: The rise of fractional execs
September 23, 2024

Why StreamElements is launching a ‘side sponsorship’ tool to widen creators’ advertising options
September 20, 2024

Why are sports organizations including the NFL and Ligue 1 investing in their own streaming services?
September 20, 2024

Why Discord is making key hires to build out its advertising business
September 20, 2024

Why Twitch is launching its own Fortnite Creative experience, ‘The Glitch’
September 19, 2024

‘There’s a point of diminishing returns’: Why retail media’s reckoning is said to be on the horizon
September 18, 2024

Broadcasters and advertisers expected a lot from the Olympics — was it worth it?
September 18, 2024

Buyers hope a proposed tariff on Chinese goods will disrupt the Temu and Shein ad blitz and lower Meta CPMs
September 18, 2024

X is on the hunt for more ad dollars at its latest client council meeting
September 18, 2024

Why one of the largest Web3 game publishers sees in-game advertising as a path forward
September 17, 2024

What Nerd Street’s ‘re-seed’ funding round says about the future of esports
September 17, 2024

Marketing Briefing: Why nostalgia marketing can be a crutch