Category: Marketing

October 8, 2024

Sony’s ‘Ghost of Yotei’ shows how games and film/TV adaptations are increasingly going hand in hand
October 8, 2024

Marketing Briefing: Why marketers are all about ‘nontraditional formats’ now
October 7, 2024

TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars
October 7, 2024

How Kraft Heinz’s new CMO Todd Kaplan is defending creativity in the age of data
October 7, 2024

Advertising Week Briefing: Why the creator economy will touch on most trends throughout the week
October 4, 2024

Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands
October 4, 2024

Nike’s move to brand thinking over quick wins shows boardrooms are relearning patience
October 4, 2024

Unilever ‘triples’ its gaming investment: A Q&A with global head of sport and entertainment partnerships Willem Dinger
October 4, 2024

Advertising Week Briefing: The definitive Digiday guide to what’s in and out at Advertising Week 2024
October 3, 2024

How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign
October 3, 2024

Why Nike’s CFO says ‘it’s incredibly important for Nike to win with runners’ to right the brand’s ship
October 3, 2024

With 19 million viewers in its ad tier, Amazon makes a case for Prime Video’s ad business in the U.K.
October 2, 2024

Roblox is starting to take programmatic advertising more seriously
October 1, 2024

Marketing Briefing: Inside the anatomy of a successful brand comeback
October 1, 2024

TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
September 30, 2024

The rise, stall and fall of Oracle’s advertising business
September 30, 2024

Why U.S. sports teams like the Chicago Bulls are betting on international audiences for growth
September 27, 2024

As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity
September 26, 2024

Fintech face off: PayPal, Klarna and Chime tap A-list celebs to win over shoppers and boost brand buzz
September 26, 2024

Digital veteran Amir Malik is poised to join advisory firm Alvarez & Marshall from Accenture Song