Category: Marketing

December 4, 2024

Why Kai Cenat’s record-breaking subathon was a double-edged sword for Twitch
December 4, 2024

The curation conundrum: separating fact from fiction in ad tech’s latest obsession
December 3, 2024

Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore
December 3, 2024

The case for and against brands changing how they market to men after recent election results
December 3, 2024

Drake-Kendrick feud shows how fandom has become a battleground
December 2, 2024

Creator agencies have embraced AI, but is the tech changing marketers’ minds?
December 2, 2024

Creator agencies have embraced AI, but is the tech changing marketers’ minds?
December 2, 2024

Buoyed by Roblox’s rise, agency holdcos express confidence in gaming for 2025
December 2, 2024

Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL
December 2, 2024

Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity
November 29, 2024

Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives
November 29, 2024

Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready
November 27, 2024

‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday
November 27, 2024

Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
November 27, 2024

Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts
November 26, 2024

Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year
November 25, 2024

Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases
November 25, 2024

Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow
November 22, 2024

At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
November 22, 2024

Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner