Category: Marketing

December 12, 2024

Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind
December 12, 2024

Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind
December 12, 2024

Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
December 12, 2024

Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
December 12, 2024

Who are the winners and losers of Omnicom’s proposed acquisition of IPG?
December 12, 2024

How Bluesky hopes to win over publishers (and users)
December 11, 2024

The year the memes took over reality – and marketing followed
December 11, 2024

Chasing U.S. growth, Tony’s Chocolonely focuses on a retail media and social blend
December 10, 2024

Marketing Briefing: The case for and against Omnicom acquiring IPG
December 10, 2024

How to expand programmatic advertising up the funnel, with TripAdvisor’s Matteo Balzani
December 9, 2024

How Activision made ‘Black Ops 6’ the biggest ‘Call of Duty’ release yet
December 9, 2024

2024 was a trillion dollar year that signals slower days ahead
December 6, 2024

Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam
December 6, 2024

Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)
December 6, 2024

How VaynerMedia is optimizing its supply path optimization practices
December 6, 2024

As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
December 5, 2024

A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
December 5, 2024

How gaming firm Overwolf quietly became one of the major players in gaming advertising
December 5, 2024

Programmatic marketers sound off on impact of AI-driven ad buys
December 4, 2024

Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet