Category: Marketing

October 22, 2024

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
October 21, 2024

How the Biden-Harris administration revitalized the White House’s digital strategy
October 21, 2024

‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions
October 18, 2024

Airbnb doubles down on brand over performance for campaign to draw more hosts
October 16, 2024

Marketers are not won over by new AI-powered search tools
October 16, 2024

As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy
October 15, 2024

Amid green shoots of recovery in ad tech investment, a note of caution is warranted
October 15, 2024

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
October 15, 2024

As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
October 15, 2024

Lego considers bringing more media in-house after appointing Publicis One to handle global media
October 11, 2024

Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
October 11, 2024

Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
October 10, 2024

Women’s soccer and publisher Footballco turn to creators to score with brands
October 10, 2024

Retail media networks under scrutiny amid calls for transparency and accountability
October 10, 2024

In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
October 9, 2024

53% of brands increase e-commerce spending for Amazon Prime Day
October 9, 2024

Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
October 8, 2024

WPP and Roblox strike new global content and advertising partnership
October 8, 2024

Untangling TTD’s DDT (Dominance Distress Trauma)
October 8, 2024

Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY