Category: Marketing

December 24, 2024

The pragmatist’s guide to esports in 2024
December 24, 2024

Here’s everything retail media network experts are asking for this holiday season
December 23, 2024

How the writers of ‘DC Heroes United’ are building a transmedia bridge between gaming and TV
December 23, 2024

Marketers may become part of the culture war — even if they didn’t intend to be
December 20, 2024

RE/MAX joins retail media network arms race, piquing marketer’s interest with specialty status
December 20, 2024

Marketers have a new audience to worry about — large language models
December 20, 2024

In Graphic Detail: How Sia’s Clip It launch shows the power of Roblox for musicians
December 20, 2024

Platform aspirations, legacy limitations: the agency holdco dilemma
December 19, 2024

Why Epic Games’ Fortnite Creative marketing push is sparking calls for more transparency from some creators
December 19, 2024

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
December 19, 2024

Uber’s Ad playbook for 2025: scaling, innovating and staying the course
December 18, 2024

Digiday+ Research: Marketers reflect on what they consider a successful 2024
December 18, 2024

LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
December 18, 2024

How esports organization 100 Thieves rejuvenated its sponsorship business in 2024
December 17, 2024

Marketing Briefing: Let’s end the year with a big recap of 2024’s marketing trends
December 16, 2024

Marketers prepare for a world without TikTok as ban nears
December 16, 2024

2024 was the year Reddit made a play for social media’s organic sports crown
December 13, 2024

X tries to win back advertisers with self-reported video stats
December 13, 2024

AdTechChat organizers manage grievances amid fallout of controversial Xmas party
December 13, 2024

What does the Omnicom-IPG deal mean for marketing pitches and reviews?