Category: Marketing

November 5, 2024

Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed
November 5, 2024

Why Roblox’s Clip It is using its billion-view moment to launch an ad product
November 4, 2024

Digiday+ Research: A look at brands’ 2024 holiday marketing plans
November 4, 2024

Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
November 4, 2024

Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes
November 4, 2024

‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes
November 1, 2024

Why political organizers are turning to Roblox to stir up more votes
October 31, 2024

Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims
October 30, 2024

Here’s how the Daily Mail intends to tackle election coverage on TikTok
October 29, 2024

Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears
October 28, 2024

Two years post acquisition, and X’s relationship with advertisers has never been more complex
October 28, 2024

TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound off
October 25, 2024

X is set to expand its NFL content partnership with new portal
October 25, 2024

England soccer star’s new app is latest push by athletes to gain more control over media and brand careers
October 25, 2024

Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative
October 24, 2024

Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth
October 24, 2024

Why the NBA is helping basketball creators make longer YouTube videos
October 23, 2024

Mondelēz takes AI in-house to try and curb marketing costs
October 23, 2024

Tensions rise as WFA grapples with Musk’s lawsuit, splitting members
October 23, 2024

How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing