Category: Marketing

July 3, 2024

Agency group Common Interest is on an acquisition drive
July 2, 2024

Meta’s potential news blackout in Australia: What it means for the Industry and beyond
July 2, 2024

Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans ‘smarter, faster, better’
July 2, 2024

How fast-food chain Carl’s Jr. is pushing CTV to become a performance channel
July 1, 2024

After months of testing, Google faces growing pressure to revamp the Privacy Sandbox
June 28, 2024

How Fortnite and Roblox are becoming marketing tools for the music industry
June 28, 2024

Ad tech companies vie to fill Oracle’s void after shutdown
June 28, 2024

Salesforce finds AI co-workers are officially here and people are OK with it
June 28, 2024

Digiday+ Research: How do other retail media platforms measure up to Amazon?
June 27, 2024

Attention grabbers or action drivers? Heineken’s ad tests uncork surprising results
June 27, 2024

Attention grabbers or action drivers? Heineken’s ad tests uncork surprising results
June 27, 2024

YouTuber Dr Disrespect’s inappropriate conduct seemed to be an open secret in the industry
June 27, 2024

How programmatic is opening up the Olympics to advertisers
June 27, 2024

Research Briefing: Amazon faces retail media competition from Walmart and Target
June 27, 2024

Why Toys”R”Us used OpenAI’s Sora to create an AI-generated video
June 26, 2024

How NBCU is pursuing ad dollars around this year’s Olympics
June 26, 2024

As controversy builds, the clock is ticking for noted livestreamer Dr Disrespect’s sponsors
June 26, 2024

Don’t call them social media networking sites: Why these platforms are distancing themselves from the social media label
June 25, 2024

Marketing Briefing: Brands set to focus on influencer and OOH activity at Wimbledon
June 25, 2024

As Oracle’s ad business collapses, layoffs and uncertainty ripple through the industry