Category: Marketing

January 8, 2025

With a ban on the horizon, TikTok creators are changing their approach to brand partnership contracts
January 8, 2025

CES Briefing: Ad industry peeks at the ‘agentic’ era & confronts low-quality ad experiences
January 7, 2025

Marketing Briefing: What will the some of the major marketing trends of 2025 be?
January 7, 2025

Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in
January 7, 2025

For brand marketers, creators and athletes are becoming interchangeable
January 6, 2025

The topics and trends that will be the talk of CES this year
January 6, 2025

Have we reached peak ad network?
January 6, 2025

Here’s what you need to know about Perplexity’s Andrew Beck — the exec convincing advertisers to get involved
January 6, 2025

What won’t happen in 2025
January 3, 2025

Advertising’s dealmakers are gearing up for a 2025 surge
January 2, 2025

How mobile game publisher HOMA worked with TikTok to create a viral hit inspired by #CleanTok
January 1, 2025

Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work
January 1, 2025

The definitive Digiday guide to what’s in and out for advertising in 2025
December 31, 2024

Marketers look to unconventional sports to move the needle for their brands
December 31, 2024

Generative AI grows up: Digiday’s 2024 timeline of transformation
December 30, 2024

Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?
December 30, 2024

Digiday+ Research roundup: Publishers’ revenue tactics and TikTok were 2024’s biggest topics
December 27, 2024

A look at Digiday’s most popular WTF explainers in 2024
December 26, 2024

What the rise of the niche and nano-creator means for influencer marketing
December 25, 2024

Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?