Category: Marketing

November 27, 2024

‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday
November 27, 2024

Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
November 27, 2024

Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts
November 26, 2024

Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year
November 25, 2024

Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases
November 25, 2024

Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow
November 22, 2024

Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
November 22, 2024

At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
November 21, 2024

Key takeaways from Digiday’s 2024 Gaming Advertising Forum
November 21, 2024

‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
November 21, 2024

The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
November 20, 2024

‘We need your trust’: As Trump returns to the White House, DE&I practitioners grapple with an uncertain future
November 20, 2024

Incoming Trump administration puts potential breakup of Google’s Chrome in new light
November 20, 2024

Bluesky uncovered: separating myth from reality in its post-election surge
November 19, 2024

From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change
November 19, 2024

How independent agencies are staking their claim in the creator economy
November 19, 2024

Digiday editors on Trump administration picks and the impact on the ad industry
November 19, 2024

Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?
November 19, 2024

Digiday+ Research: Amazon’s importance to marketers’ holiday strategies grows this year
November 19, 2024

Why some creators are livid over the rise of fraudulent behavior in Fortnite and Roblox