Category: Marketing

July 16, 2024

‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
July 15, 2024

Confessions of a DTC investor on the difficulty of dealing with the ‘increasingly common’ founder-influencer
July 15, 2024

‘Everything is AI now’: Amid AI boom, agencies navigate data security, stability and fairness
July 15, 2024

Ad execs sound the alarm over Google’s risky Privacy Sandbox terms
July 12, 2024

Crypto marketers eye a new window of opportunity – but are keeping a lid on media budgets
July 12, 2024

Sifting through ‘the noise’: AI tools for HR are evolving fast – here’s how to catch up
July 12, 2024

The era of the in-depth brand and gaming creator partnership has arrived
July 12, 2024

Companies seem determined to make everything a retail media network. How did we get here?
July 11, 2024

LinkedIn is officially rolling out its own AI-campaign tool
July 10, 2024

Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
July 10, 2024

Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential
July 9, 2024

Marketing Briefing: What to make of the major marketing trends of the first half of 2024
July 9, 2024

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
July 9, 2024

Bad hiring practices are harming employer brands, shrinking talent pools
July 8, 2024

Electronic Arts’ ad tech hiring plans signal the publisher’s streamlined advertising dreams
July 8, 2024

Inside ALDO’s in-house generative AI and machine learning strategy
July 5, 2024

Amid Oracle fallout, advertisers are weighing up challengers against established vendors
July 5, 2024

How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive
July 4, 2024

Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics
July 4, 2024

How Aston Martin’s F1 team drives awareness for its carmaker parent brand