Category: Marketing

December 6, 2024

As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
December 6, 2024

Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam
December 6, 2024

Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)
December 6, 2024

How VaynerMedia is optimizing its supply path optimization practices
December 5, 2024

Programmatic marketers sound off on impact of AI-driven ad buys
December 5, 2024

A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
December 5, 2024

How gaming firm Overwolf quietly became one of the major players in gaming advertising
December 4, 2024

Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet
December 4, 2024

Why Kai Cenat’s record-breaking subathon was a double-edged sword for Twitch
December 4, 2024

The curation conundrum: separating fact from fiction in ad tech’s latest obsession
December 3, 2024

Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore
December 3, 2024

The case for and against brands changing how they market to men after recent election results
December 3, 2024

Drake-Kendrick feud shows how fandom has become a battleground
December 2, 2024

Creator agencies have embraced AI, but is the tech changing marketers’ minds?
December 2, 2024

Creator agencies have embraced AI, but is the tech changing marketers’ minds?
December 2, 2024

Buoyed by Roblox’s rise, agency holdcos express confidence in gaming for 2025
December 2, 2024

Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL
December 2, 2024

Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity
November 29, 2024

Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives
November 29, 2024

Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready