Category: Marketing

July 25, 2024

As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
July 24, 2024

Kodiak’s climbing strategy points to niche Olympic entry points for smaller brands
July 24, 2024

Why gaming venture capital funding is down in Q2 2024
July 24, 2024

Google’s privacy shift on third-party cookies sparks concerns of Apple-like control
July 23, 2024

Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome
July 23, 2024

Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
July 23, 2024

Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
July 23, 2024

GoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businesses
July 22, 2024

Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers
July 22, 2024

The Guardian moves closer to being a reader-supported business as it launches new cooking app
July 19, 2024

Manchester City uses Fortnite to expand its global audience
July 19, 2024

How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
July 19, 2024

How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024
July 19, 2024

Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty
July 18, 2024

How partnerships between athletes and brands are beginning to resemble influencer deals
July 18, 2024

Advertisers don’t seem too tempted by Meta putting ads on Threads
July 17, 2024

‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms
July 16, 2024

Platforms struggle with misinformation and exploitation amid Trump assassination attempt
July 16, 2024

Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
July 16, 2024

Why angel investor Matthew Ball still believes in the metaverse