Category: Marketing

August 9, 2024

Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout
August 8, 2024

Why G2 Esports is hiring from the agency world as it looks to expand beyond gaming
August 8, 2024

As athletes embrace influencer work, ‘a new breed of agency’ emerges
August 8, 2024

What Google’s third-party cookie left turn means for retail media’s growth spurt
August 7, 2024

What’s next for Google after federal judge’s monopolization ruling?
August 7, 2024

How Discover’s ‘College Football 25’ integration demonstrates EA’s advertising dreams
August 7, 2024

X takes legal action against advertisers to challenge media status quo
August 6, 2024

X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
August 6, 2024

CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube
August 6, 2024

Media and advertising dealmaking shows progress, but full recovery is still out of reach
August 6, 2024

Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand
August 6, 2024

How Twitch CMO Rachel Delphin works to woo livestream creators in a fragmented digital marketplace
August 6, 2024

Why Warner Bros. and Fandango are selling movie tickets inside Roblox
August 5, 2024

Who funds the Olympics? In Paris, sponsors are taking a bigger role than ever before
August 2, 2024

‘Straight from the top’: Criteo says Google won’t pull an Apple when it asks whether people want third-party cookies
August 2, 2024

Brat Summer’s sun might be setting, have marketers noticed?
August 2, 2024

While AI isn’t bad, it does have a serious branding problem
August 2, 2024

From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertising
August 1, 2024

How Netflix’s new president of games highlights the expansion of the platform’s gaming plans
August 1, 2024

‘It’s a perception worry’: Marketers say AI safety guardrails need more nuance