Category: Marketing

January 1, 2025

The definitive Digiday guide to what’s in and out for advertising in 2025
December 31, 2024

Marketers look to unconventional sports to move the needle for their brands
December 31, 2024

Generative AI grows up: Digiday’s 2024 timeline of transformation
December 30, 2024

Digiday+ Research roundup: Publishers’ revenue tactics and TikTok were 2024’s biggest topics
December 30, 2024

Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?
December 27, 2024

A look at Digiday’s most popular WTF explainers in 2024
December 26, 2024

What the rise of the niche and nano-creator means for influencer marketing
December 25, 2024

Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?
December 24, 2024

The pragmatist’s guide to esports in 2024
December 24, 2024

Here’s everything retail media network experts are asking for this holiday season
December 23, 2024

How the writers of ‘DC Heroes United’ are building a transmedia bridge between gaming and TV
December 23, 2024

Marketers may become part of the culture war — even if they didn’t intend to be
December 20, 2024

RE/MAX joins retail media network arms race, piquing marketer’s interest with specialty status
December 20, 2024

Marketers have a new audience to worry about — large language models
December 20, 2024

In Graphic Detail: How Sia’s Clip It launch shows the power of Roblox for musicians
December 20, 2024

Platform aspirations, legacy limitations: the agency holdco dilemma
December 19, 2024

Why Epic Games’ Fortnite Creative marketing push is sparking calls for more transparency from some creators
December 19, 2024

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
December 19, 2024

Uber’s Ad playbook for 2025: scaling, innovating and staying the course
December 18, 2024

How esports organization 100 Thieves rejuvenated its sponsorship business in 2024