Category: Marketing

January 10, 2025

Marketers question TikTok ban refunds ahead of Supreme Court debate
January 10, 2025

CES Briefing: Agency compensation models in the AI era, a speedrun of the CES show floor & Disney’s tech showcase
January 10, 2025

Here are the cases for and against AI agents
January 9, 2025

CES Briefing: A Q&A with Stagwell’s Mark Penn & the streaming ad data disconnect
January 9, 2025

Mars Petcare is testing direct SSP buying for CTV ads
January 9, 2025

The romantic’s guide to esports in 2025
January 8, 2025

Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic
January 8, 2025

CES Briefing: Ad industry peeks at the ‘agentic’ era & confronts low-quality ad experiences
January 8, 2025

As social fragmentation continues, marketers rewrite the social playbook
January 8, 2025

With a ban on the horizon, TikTok creators are changing their approach to brand partnership contracts
January 7, 2025

Marketing Briefing: What will the some of the major marketing trends of 2025 be?
January 7, 2025

Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in
January 7, 2025

For brand marketers, creators and athletes are becoming interchangeable
January 6, 2025

Have we reached peak ad network?
January 6, 2025

Here’s what you need to know about Perplexity’s Andrew Beck — the exec convincing advertisers to get involved
January 6, 2025

What won’t happen in 2025
January 6, 2025

The topics and trends that will be the talk of CES this year
January 3, 2025

Advertising’s dealmakers are gearing up for a 2025 surge
January 2, 2025

How mobile game publisher HOMA worked with TikTok to create a viral hit inspired by #CleanTok
January 1, 2025

Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work