Category: Marketing

August 19, 2024

How Adidas’ avatar launch signals the brand’s continued confidence in Web3
August 19, 2024

‘There needs to be an AI clause’: AI hype sparks influencer contract overhauls for name, image and likeness
August 16, 2024

Cross-channel marketing strategies boost conversion rates by up to 31%
August 16, 2024

Cross-channel marketing strategies boost conversion rates by up to 31%
August 16, 2024

GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty
August 16, 2024

Why ESL is undergoing a 25th anniversary brand refresh
August 15, 2024

The Rundown: What is Causeway Solutions?
August 14, 2024

Unrealistic technical demands and tech hinder marketers
August 14, 2024

Unrealistic technical demands and tech hinder marketers
August 14, 2024

WTF is surveillance pricing?
August 14, 2024

Earnings wrap-up: A tumultuous time for the gaming industry
August 13, 2024

‘We don’t have a social media strategy’: How Baked by Melissa’s CEO and co-founder Melissa Ben-Ishay went from founder to influencer
August 13, 2024

Lawsuits against GARM call into question the politics behind brand safety
August 13, 2024

Digiday+ Research: Instagram is head and shoulders above Facebook in the eyes of brands
August 13, 2024

Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore
August 12, 2024

Why Apple is the Big Tech dark horse of adland
August 12, 2024

Here’s how brands are approaching the Paralympic Games
August 12, 2024

CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers
August 9, 2024

Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout
August 9, 2024

Elon Musk’s lawsuit shatters GARM, revealing Industry’s fracture and fear