Predicting what will and won’t be popular throughout the year is a fool’s errand. Whatever you think will be the big thing may not be. Something you never could’ve predicted will probably be the biggest story of the year. And yet we do it anyway.
It’s a table setter for how we’re thinking about the year, what’s to come and what we expect to happen. When we inevitably look back on the previous year’s effort, there is often some truth and something missed that helps give us a sense of what’s changed.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
The original post is at Marketing Archives – Digiday
Leave a Reply