Wimbledon means strawberries, celebrity crowd sightings and Centre Court meltdowns. It also means an opportunity for marketers to catch the eye of viewers and casual audiences drawn to the most prestigious event in tennis.
Sports tentpole events have been cited as one of the main drivers behind rising ad spend this year in reports by IPG’s Magna and GroupM, and last week’s Cannes Lions festival was dominated by sports stars and sports marketers. Though the Olympics and Euros will take much of the limelight, marquee moments like Wimbledon are also worth keeping an eye on.
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The original post is at Marketing Archives – Digiday
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