As content creators continue to accrue fame and influence, marketers have learned that they are not beholden to traditional brand safety considerations.
In the current landscape of online content creation, AMP is one of the hottest names in the game. The creator collective, whose name stands for Any Means Possible, includes popular influencers Kai Cenat, Davis “ImDavisss” Dodds, Duke Dennis, Din “Agent 00” Muktar, Roberto “Fanum” Gonzalez and Christopher “Chrisnxtdoor” Dimbo. Thanks to Cenat’s meteoric rise on Twitch and a slew of celebrity guest appearances last year, AMP’s following across platforms has ballooned into the tens of millions, empowering the collective and its members to sign sponsorship deals with brands such as PrizePicks and Bang Energy.
“They’re such a good partner, because they give us so much creative control on what we have going on,” said Dodds, speaking about the Bang Energy sponsorship. “They honestly just want to know the general idea, and if they align with it — which they pretty much always do — then they’re here to support, which is awesome because it really gives us an opportunity to not be held back in any way.”
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