LinkedIn is set to join its platform peers by officially rolling out its own AI-powered campaign tool called Accelerate by the end of the year following a period of testing.
A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date.
Accelerate, which is one of the team’s early investments into the AI space, was quietly launched in October 2023 to a select number of North American advertisers. Eight months later during the Cannes Lions conference last month, Tom Pepper, senior director of EMEA and LATAM at LinkedIn, told Digiday that Accelerate had already reached 50% global roll out in beta.
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The original post is at Marketing Archives – Digiday
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