LinkedIn eyes B2C marketers as it looks to increase ad dollars

LinkedIn isn’t just for B2B marketing anymore — it’s gaining popularity among B2C marketers too.

Currently B2C advertising drives about 20% of global revenue for the platform, according to LinkedIn’s own stats. Naturally, it wants to increase that share of ad dollars while maintaining its strong B2B focus.

In fact, the platform’s ad team is “already delivering a lot of healthy growth in that part of the business,” said Tom Pepper, senior director of EMEA and LATAM at LinkedIn — though he didn’t share specific figures.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The original post is at Marketing Archives – Digiday