Lego has handled its creative advertising needs in-house for a decade. Now, it’s building up its in-house media buying capabilities.
Following a reorganization of its global media team and giving global media to agency Publicis One in July, the Danish brick-maker is recruiting to improve its in-house media expertise.
It’s currently interviewing to fill the role of vice president of global media activation, a position that will coordinate Lego’s internal marketing efforts and those of its media agency. According to Claire Waugh, svp, markets and channels marketing at the Lego Group, the company is reviewing which areas of its media spend might be brought in-house as part of broader “marketing transformation” effort.
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The original post is at Marketing Archives – Digiday
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