This year, Black History Month brand campaigns in February were quieter than normal. Amidst the diversity, equity and inclusion reckoning, expect Women’s History Month in March and Pride Month in June to strike similar tones.
That’s according to three marketers Digiday spoke with for this story who said brand clients have either paused marketing around days geared toward honoring historically marginalized communities or tweaked language away from anything that could be deemed DEI.
As more companies retool their commitments to DEI, multicultural marketing around holidays and heritage months have come into question.
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The original post is at Marketing Archives – Digiday
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