For the span of the generative AI hype cycle, brands and agencies have been eager to invest in AI tools to do everything from creating workflow efficiencies to drumming up press coverage. A less exciting part of the AI picture, though, is the prospect of AI-generated or altered content being labeled as such.
A lot of the industry hype around generative AI is the potential for the technology to make marketers’ jobs easier, faster and more efficient. In what feels like a flash, tools of all kinds, from Google’s search function to Firefly in Adobe, have embedded some type of AI. But as more images touched by AI, in which a person has a suspicious amount of fingers, for example, appear on social media, tech giants are setting up some guardrails before things get too out of control.
Marketers, however, are more hesitant to see “Made with AI” labels slapped across their creative campaigns. Mostly because that label paints with too broad of a brush, executives say, as it labels content generated by AI or in which AI tools were used during the creation process in the same way — despite the fact that those are two different things.
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The original post is at Marketing Archives – Digiday
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